What is the purpose of a hair treatment mask?

A hair treatment mask is specifically designed to provide intensive moisture and repair to the hair. These masks often contain concentrated ingredients that penetrate deeper into the hair shaft, addressing issues such as dryness, damage, and frizz. By doing so, they help restore the hair's natural strength, shine, and elasticity.

While styling products are used to shape and hold a hairstyle, a hair treatment mask focuses solely on the health and condition of the hair, making it distinct from styling products. Removing excess oil is typically the function of cleansing products like shampoos, which are meant to purify the scalp and hair. Enhancing hair color can be achieved through various coloring products or treatments, but it does not align with the primary purpose of a hair mask, which is to nourish and rehabilitate the hair rather than alter its color. Thus, the primary goal of a hair treatment mask is to deliver essential moisture and repair, making it an important part of a hair care regimen, especially for those with damaged or dry hair.