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Which of the following is a benefit of regular scalp massages during treatments?

  1. It straightens the hair

  2. It increases blood circulation to the scalp

  3. It permanently changes the hair texture

  4. It reduces hair color fading

The correct answer is: It increases blood circulation to the scalp

Regular scalp massages during treatments are beneficial because they increase blood circulation to the scalp. Enhanced circulation is essential as it promotes the delivery of vital nutrients and oxygen to the hair follicles, which can lead to healthier hair growth and potentially stronger hair. Improved blood flow also helps to stimulate the scalp, leading to an invigorating experience that can enhance relaxation and relieve stress for clients. Other options listed do not accurately reflect the benefits of scalp massages. For instance, while some treatments can temporarily alter the appearance of hair, they do not actually straighten hair or change its texture permanently. Additionally, scalp massages do not affect the longevity of hair color; factors such as hair type, dye quality, and product usage play significant roles in color retention.